Understand your content ideas

When the app has read a conversation, it sorts what it found into content ideas and shows them under the heading Extraction Results. The ideas are grouped by the kind of content each one suits, so you can go straight to the sort of thing you want to make.

The three groups

The grouping is about length and shape, not about who the idea is aimed at. A conversation is read once and every idea from it lands in one of these three groups.

The two scores on every idea

Each idea carries two small badges above its headline, reading TOF 8/10 and BOF 6/10 or similar. They are two different questions about the same idea, and an idea can score high on one and low on the other.

Both are scored out of 10, and the badge is coloured by how high the score is, so you can pick out the strong ones without reading every number. Green is 8 or more, blue is 6 or 7, amber is 4 or 5, and grey is anything lower.

What else is on an idea

Beside the badges, each idea shows its own number and which of the three groups it belongs to. Under the headline you get the words your own clients use, the problem the idea speaks to, the change it promises, the formats it suits, and why it works.

How many ideas you get

Each group shows a count, so you can see where the conversation was richest before you open anything. The counts differ from one conversation to the next. A long, wide-ranging call gives up more short pieces than a brief one, and the three numbers rarely match.

Ideas from someone else in the conversation

Ideas come from one person at a time. If a call had more than one voice worth mining, the page asks Want ideas from a different person, and offers to generate a fresh set of ideas from another speaker in the same conversation.

Keeping the ones you want

Your Library has a Favorites card, which gathers the ideas and content you have starred. Each conversation in Source Content also carries an Add to favorites control, so a whole conversation can be kept the same way.

Good to know