Generate content from an idea

An idea on its own is a prompt to yourself. Generating turns it into a draft you can read, change and post. You choose the format, and the app writes to it.

Start from an idea

1. 1

   Open a conversation from your Library and find the idea you want to use.

2. 2

   Select Generate on that idea. The page that opens is headed Choose a Format and shows the idea you picked under Selected Idea, so you can check you are working from the right one.

Choose a format

You are offered the formats that suit the group the idea came from, rather than every format in the app. That keeps the choice to things that work at that length.

Where a group offers only one format, the page says so rather than making you choose from a list of one.

What you get back

The draft is written against your profile and against the idea, including the words your own clients use. It also takes account of the two scores on the idea. An idea strong on attention is written to educate, one strong on driving action is written to convert, and one strong on both is written to build trust in between.

Work on the draft

What comes back is a draft, not a finished post. You can edit it in place, and your changes are kept as you type. The controls on the page let you copy it, star it to keep it in your Favorites, mark it as used once it has gone out, and schedule it.

Good to know